In this Issue ⛳ How far do you really drive it — and the distance dilemma every golfer faces 🆕 The 2026 drivers that quietly landed — and who they’re for Plus: the “I drive 350” guy, distance vs accuracy & the Shotscope chart Hi Reader, ⛳ You haven’t lost the distance you think you have A lot amateur golfer believe two things about their driving: that they used to be longer, and that everyone else is longer than them. The data says otherwise. Arccos has just released its largest-ever Annual...
about 9 hours ago • 3 min read
ENJOY GOLF MORE & PLAY SMARTER Hi Reader, What Can We Actually Learn From The Pros Club Choices? The golf season is well and truly back in full swing! Rory McIlroy has made more history winning another green jacket and Matt Fitzpatrick has got his hands again on that signature red tartan blazer at the RBC Heritage. Scottie Scheffler's wardrobe meanwhile remains bare having been pipped at both events! And with all that Golfing Focus is also back with our in-depth updates analysing the bags of...
about 1 month ago • 1 min read
ENJOY GOLF MORE & PLAY SMARTER Hi Reader, 🏌️♂️ I've Realised I Don't Know Very Much About Golf! I've been playing this d*mn game for over 40 years. Single-figure handicap. Thousands of rounds under my belt. I thought I knew basically what I was doing. Then I encountered Scott Fawcett's DECADE program, and frankly, it's changed a huge amount of what I thought I understood about golf. 📊 The Brutal Truth About Golf Here's what Fawcett confirmed that we all secretly know but often refuse to...
9 months ago • 2 min read
ENJOY GOLF MORE & PLAY SMARTER Hi Reader, 🏌️♂️ Should All Your Golf Clubs Be The Same Brand? We’ve been diving into whether your clubs should be the same brand, whether your driver should match your woods, should your wedges match you irons etc etc. I must confess also. I used to be obsessed with looking 'sponsored', insisting on 'all' my gear matching! But our in depth look into this topic has uncovered a number of key findings, backed by the fitting experts. A proper (golf club) fitting...
10 months ago • 2 min read
ENJOY GOLF MORE & PLAY SMARTER Hi Reader, 🏌️♂️ Ever wondered if you should actually be swinging harder off the tee? I'll be honest – I used to be one of those golfers who'd consistently grab a 3-wood "for accuracy" on tight holes. You know the scenario. Standing there thinking I'm being smart choosing accuracy over distance and then hitting it into the deep rough or bunker anyway! Turns out, the data suggests I was making a classic mistake the vast majority of the time. 📊 The Numbers Don't...
11 months ago • 3 min read
ENJOY GOLF MORE & PLAY SMARTER 🏌️♂️ What 11 weeks of speed training taught me about golf priorities After weeks swinging weighted clubs, I finally cracked my personal distance barrier. Well, almost. Having previously gained 40+ yards without any swing changes or more swing speed I set out to crack the 300-yard barrier using the Stack System speed trainer. The good news? My swing speed jumped 3-4 mph, and I managed a 293-yard bomb with 263 yards of carry. The not-so-good news? My accuracy...
12 months ago • 2 min read
ENJOY GOLF MORE & PLAY SMARTER Hi Reader, Well that was some start to the major golf season at The Masters! We hope you enjoyed watching it as much as I did and and that it’s got you fired up for the season ahead. 🔥 And if you read my last email (and I hope you did!), you’ll know we’re on a mission to help you play smarter this year, not just harder. Today’s insight might just be the game-changer you didn’t know you needed… 🚨 The #1 mistake amateurs make with approach shots? They come up...
about 1 year ago • 1 min read
ENJOY GOLF MORE & PLAY SMARTER Hi Reader, New clubs aren’t cheap—so if you’re thinking about upgrading ahead of the season, let’s make sure you don’t waste your money on the wrong ones. After going through eight different club fittings across six different venues over several months, I’ve made a few mistakes—but I’ve also learned some critical lessons that could save you time, money, and strokes on the course. 🚨 Here are some of the biggest takeaways from my fittings:: 🔹 Your irons might not...
about 1 year ago • 1 min read
ENJOY GOLF MORE & PLAY SMARTER Hi Reader, Want to add 20+ yards to your drives without changing your swing? You might not need a new driver—just a plane ticket. It turns out that where you play has a huge impact on how far your golf ball travels. And some fun data we came across recently from Arccos Golf revealed that golfers in high-altitude states like Utah, Colorado, and Nevada hit it the longest, while those in Florida and other sea-level locations struggle to keep up. Breaking Down The...
over 1 year ago • 2 min read